Influx

There are so many ways to tell a story, but in today's environment where truth and honesty are so important, an ad might get you attention, but it might not buy you credibility and PR might bring you credibility, but it's hard to guarantee and control. Branded content in the form of real...

As another manifestation of brands moving into the content game, Innocent drinks, Britain's favorite smoothie maker, has just made a series of short films about fruit. 1. Polish Strawberries2. Damsons3. BlackberriesWhile these might not be the biggest YouTube hits of the Autumn season, they are a...

Brands spend billions building their awareness and crafting a unique DNA, after all, isn’t differentiation everything? Then in the scramble to get online, to do something different and to capture attention with branded content, something goes hopelessly wrong. Brands end up creating lifeless,...

Cisco's Dan Sheinman spoke at this week's BPCC conference about the revolution in corporate communication. He suggests PR is "the new advertising" and companies need to embrace the fact they are now media companies.He showed stats (shown below) highlighting how Cisco's web traffic has swtiched from...