Influx

When your brand attracts a steady stream of other brands who want to hang out with you, you know you've got something. This is the case with the Ace Hotel which has carved out a distinctive brand in the world of cookie-cutter hotel chains, by having a strong sense of itself and a clear...

Brands can play the category game and do a reasonable job or they can go above and beyond the limits of the category and become thought leaders. Powells, a bookstore in Portland, has an ounce of the financial muscle of Borders, Amazon or Barnes and Noble, but ten times the creative firepower. The...

A well-known British actor gets his dream assignment, the chance to make a program about the perfect pint of beer. Nice work if you can get it, but there's even more upside because the show is all about creating beer that actually makes it into production. Apparently, leading grocery chain...

As another manifestation of brands moving into the content game, Innocent drinks, Britain's favorite smoothie maker, has just made a series of short films about fruit. 1. Polish Strawberries2. Damsons3. BlackberriesWhile these might not be the biggest YouTube hits of the Autumn season, they are a...

YouTube is a billion channel universe, but explore it by brand and you quickly notice that this ecosystem has different component parts. Influx went through a hypothetical exercise; we tried imagining a “channel” for Sony’s PS3. Exploring some of the 44k videos on the site and...