For a brief moment in US automotive history, Smart was the car everyone was talking about. Now, according to Fortune magazine, it's about to become just another "me-too"."Faced with
sinking sales of the original Smart two-door, Roger Penske, the car's U.S. distributor, made a deal with Nissan to...
CBS's CSI series is certainly a popular franchise, but in a bid to continue to perpetuate the success for many years to come, CBS has created a museum exhibit for the show, that it appears to be taking around the world. Obviously, from a brand experience perspective this is a fantastic extension...
Ferrari’s marketing team is having a lot of fun extending the brand and opening up stores to celebrate and sell the brand. The progress has been relentless and broad, ranging from the obvious clothing lines and key chains to the more surprising Acer laptop. The rapid build of these extensions...
Ferrari used to be an elusive brand; the only time you used to see it was in car magazine reviews, on television winning Formula One championships and if you were lucky, you might a glimpse of a red one zooming down a city street.In the last couple of years, Ferrari seems desperate to stick its...