October 8, 2009
Portland-based band, YACHT, appear be applying stringent brand guidelines.This post appeared on the band's blog a few months back."ATTENTION! When referring to the band, business, and belief system, YACHT
is written with full capitalization. This is a very small, but
important detail. The word...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
