Rachel Botsman is something of an expert when it comes to new business models; she’s been writing about and championing the idea of Collaborative Consumption for quite a while. Sidekick Studios recently did an interview with Rachel and asked her about the meta trends for the next 5-10 years,...
It seems to happen to most business; they reach a point in their maturity cycle when focus becomes almost impossible. They see challenges with their core business and look elsewhere to find opportunities to grow. As they leap forward to capitalize on these opportunities, it quickly becomes apparent...
Consumers clearly have a problem with the current state of brand content; a new study by ExactTarget identified it as a key reason that people are breaking their connections with brands. Reasons for unsubscribing from emails - 49% because the content became repetitive and boring over time - 25%...
When Facebook becomes a public company-it’s obvious that it will be forced to generate ever increasing revenues from its user base. The only way the company can deliver these revenues is by selling more advertising and making more money through user transactions. The advertising issue is key-...
As the economy fluctuates and there’s no clear direction, US shoppers are now developing and enhancing their coping and survival strategies. IRI has done a tremendous amount of work to understand how consumers are adapting to the economic landscape and how their behavior is being transformed....
I’ve been a long-term admirer of GOOD- it’s one that has some people confused who want to put it into a nice little box. That’s GOOD’s beauty, it’s more than a magazine on a media schedule- it’s something bigger and stronger than that. I just got an email from...
While we are all excited about the technological additions to our lives that can help us set and try to meet goals, there’s sometimes nothing better than the real experience of human competition. With a little imagination- you can take something that might be as mundane as going for a run and...
Alex Steer’s great post on The Futures Company blog about the future of advertising can be used to establish a clear set of deliverables that define what advertising now has to do. 1. Interact with your audience: It has to be interactive-the best stuff always was and still is. It allow the...
AFAR has been one of the most interesting magazine launches of recent years, so I spent some time with Greg Sullivan, the founder, to learn more about their story. Can you tell me your background? Lawyer for three years. Investment banking for a couple of years. Started an arcade game...
Forbes covers some of the highlights of a recent WSJ article that explored the secrets behind the success of the Apple store. It basically comes down to a few simple thing- having a powerful brand has to be key, but control and attention to detail follow closely behind. “Apple’s control of...
We all know about Groupon’s failed attempt at irony during the Superbowl and its founder’s humble beginnings helping activists and non-profits connect and take action, but what’s it’s mission and vision? While there’s certainly a benevolent side to Groupon, but as...
Diary - Celebrity NewsFacebook's corporate culture becoming a management talking point was one thing I predicted at the start of the year, so it's an interesting to see a flavor of that prediction coming true. MTV recently aired a behind-the-scenes look at the corporate culture of Facebook and...
Nokia just announced its new font, Pure and it might be the first step in the turnaround for the mobile giant. "We’re certainly all far more aware of how they work and what they mean – so when a major new typeface is released, it generates a barrage of interest and opinion in print and...
Netbase is one of dozens of companies that measure social media. They out together a handy graphic to measure what they define as "brand passion" based out of social conversations.What's interesting to see in the tech space is how not unexpectedly, Apple and Twitter dominate the passion zone and to...
Innovation is a much used word, but when it comes to the giant corporations who manage power brands, it's become ingrained into their work practices and drives much of what they do. Unilever is a great example of a company who pays a lot of attention to innovation and not just lip...