April 27, 2007
Yesterday, beverage giant Diageo, held an annual investors conference, where it into considerable detail about all aspects of its global business. Marketing got a seat at the top table and considerable time and attention to explaining the company’s thinking about the new environment and how...
April 24, 2007
Millward Brown has just published its 2007 ranking of the world’s largest brands from the BrandZ study. Influx thought it would be good to look at the ranking of the fastest growing brands from the study. BrandZ Millward Brown Top 10 Fastest Growing Brands1. Marks and Spencer +192% (68)2....
April 10, 2007
David Hieatt used to work at Weiden and Kennedy, became a consultant for non-profits and then established his own clothing company, Howies. David sees Howies as an extension of his thinking and a tool by which to educate people about responsible consumerism and environmental causes. Howies applied...









