Brands now have to tell stories in real-time, one of the most ambitious current attempts at this are Pepsi latest global marketing campaign- “Live for Now” which is now breaking across a variety of different media. The digital component is “Pepsi Pulse” which uses data from Social Flow to...
The 2012 Influx Conference brings together a range of eclectic speakers from the worlds of art, music, filmmaking, anthropology, technology and marketing to explain and inspire brands to get back to storytelling basics. Influx, together with Argus Insights, will share the latest findings from its...
Tiny brands have always had a tough time getting their message out, they have been hampered by an inability to afford the media and often lacked the creative firepower that can create an impact. Think slideshow ads in movie theaters. Obviously, it’s still tough, but with lower technology costs...