At CTIA yesterday all the leaders from the world of wireless got together to talk about the issues facing their business. Obviously, issues that impact them all like “spectrum” generated a fair amount of conversation, but a surprising new topic emerged on the scene, “trust”....
When Facebook becomes a public company-it’s obvious that it will be forced to generate ever increasing revenues from its user base. The only way the company can deliver these revenues is by selling more advertising and making more money through user transactions. The advertising issue is key-...
In their original incarnation, brands were signifiers and guarantees of quality, something consumers could rely and depend upon. In the later part of the C20th, two forces emerged that changed branding.The first was the drive by marketing experts and ad agencies to suggest that brands needed...