August 25, 2010
A simple observation of a delta between what people want and do leads to a strategic idea, for Quaker. "We've done research, and over 90 percent of
consumers believe that breakfast is important. We see breakfast growing
slightly, but over half of Americans still are not eating breakfast on a
...
July 9, 2008
Marketing is a really a game of trying anything you can to create some form of differentiation for your brand. The beauty of it being that this innovation can from anywhere and impact anything. The flavor of the moment is packaging because it can materially impact the product experience. Denny's is...
November 5, 2007
Often business is all about doing more with what you have. Imagine you are a fast food giant, you have all those fixed costs and overhead and if there not being utilized, that's an issue. This problem is exactly what's on the mind of the senior executives of Yum brands. Across the United States...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
