Brands love their fans and often want to do everything it takes to keep them happy. When it comes to social media, it’s really important to keep up the element of surprise to capture your fan’s attention and to present them with an idea that makes them feel truly valued and special. If you...
The renowned Dutch furniture designer, Maarten Baas, has been putting his communication skills to work for Amnesty International, creating a 5 meter tall chair for the organization’s 50th birthday celebration. The chair is dedicated to Nobel Peace Prize winner Liu Xiaobo who is currently...
Talk to a bunch of marketing experts before they had read the critics report and 9/10 would tell you that LeBron's ESPN programming deal was a stroke of genius from his awesome marketing team. Now, a few days after the fact, they might tell you a different story. In a way, it's a great example of...