July 10, 2011
The News of the World saga in the UK is an amazing tale of the tolerance of a public for questionable business ethics. While the polls suggest the public trust business and the media less- they are still unlikely to take action-unless something extreme happens. People are still buying gas at BP and...
April 18, 2007
Sometimes companies believe that the world is just out there waiting for their new product launch. All the effort and the years of planning goes to waste because the product idea is one-dimensional and the “packaging” around it lacks legs and layers. The world is not looking for another...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
