October 30, 2011
Could we be looking at the real transformation of TV in the next 24 months with Google and Apple both with big plans? Google is first out of the gate and just this week made a couple of very big announcements: 1). Unveiling a line up of new channels on the YouTube network which involves...
August 25, 2010
Everyone knows that HBO is the standout brand in the world of television, but what yardsticks does it use to protect its brand and maintain its lead. Vanity Fair spent some time with Michael Lombardi to understand the secrets of the network's success, based on the article, here are HBO's rules for...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
