Influx

Green & Black's built its reputation by pioneering Fair Trade chocolate, it successfully managed to maintain this despite being acquired by Cadbury. G&B managed to "infect" Cadbury and got it to incorporate a lot of their ethical smarts into their own brand. Now with Cadbury being purchased...

Cadbury might presently be Wall Street's with potential buyers lining up left and right, but while this is all going on the company has been going about its communication business in a very interesting way. You might remember Glass and a Half productions as a concept that held together Fallon's...

I have gone on about the Gorilla long enough, so perhaps this is the last post on the topic. Cadbury just sent out a mass email blast encouraging people to tune in to watch the preview of remixes online which will be air tonight on TV.This is interesting because one would assume the shelf life of...

I get the joy of trucking expressed in the ad, but it lacks the layers of Phil Collins and the gorilla. Still, this has to be one of the most surreal ads of all time and that can't be bad thing!Posted by Ed Cotton

From the Financial Times- December 12th, 2007."Cadbury Schweppes yesterday said its advertising campaign for Dairy Milk chocolate featuring a gorilla playing the drums - which has become a YouTube favourite - had helped it recover market share in its UK confectionery business."Case closed. Posted...

A was fortunate enough to have been invited to speak at Trumpet's inspirational Polygamous Marriage conference in New Orleans. In essence, it was all about the coming together of media, account planning and creative- connections planning. It was a great event and some inspiring presentations. (Much...

We are rapidly moving into a landscape where there will only be two models of marketing communication.1.    An entertainment based model where marketers work hard to breakthrough the clutter. The goal is to raise awareness and to get people to like you.2.    A utility...

Proof that the future of advertising is all about entertainment.  Here Fallon London combine an understanding of the ultimate product benefit, together with a slice of pop culture to create a breakthrough piece of communication. Posted by Ed Cotton