Influx

CBS's CSI series is certainly a popular franchise, but in a bid to continue to perpetuate the success for many years to come, CBS has created a museum exhibit for the show, that it appears to be taking around the world. Obviously, from a brand experience perspective this is a fantastic extension...

Via Infectious GreedPosted by Ed Cotton

Although the television networks don't yet have the technology to bring "smell-o-rama" to our living rooms, they appear to be experimenting with it in their promo advertising campaigns. CBS is using flavor strips to promote a new Fall show called Cane that follows the exploits of a rum-making...

Grant McCracken has a good post about Katie Couric,news and CBS. He suggests that there's a big oppoortunity to fuse news and entertainment or to bring the best of TV idolization to the news format."Perhaps it's time to move away from the "journalism" model and start again.  The...

Ambition and humbleness sound like opposites, but in this new world of brand 2.0, anything is possible. Last FM just got taken over by CBS and they wrote about it on their blog last week. Here's the last paragraph of the post that shows, or is designed to show (?), that despite being taken over by...

In the last week, there have been a couple of really interesting developments in the world of media. - New media entity Facebook, run by a 23 year-old,  opened up its API to third party developers.- Old media giant, CBS purchased Wallstrip, Last FM and opened up its video content to broad...