Influx

Could we be looking at the real transformation of TV in the next 24 months with Google and Apple both with big plans? Google is first out of the gate and just this week made a couple of very big announcements: 1). Unveiling a line up of new channels on the YouTube network which involves...

Used to be that celebrities owed it to brands to help make them famous and keep them in the spotlight. They still do, but it's going to be a different relationship moving forward. Soccer star Lionel Messi just went onto Facebook and got 7 million "likes" in a matter of hours. The ability for...

"We’ve lost our desire to be middle class. Everywhere you look, every home or apartment is advertised as “luxury,” because god forbid anyone just have a humble hard working home. America is either a gated community or a ghetto, there’s no in-between."This is from the guys...

Russell Brand ( "Get him to the Greek", etc..) might not have hit the US with as much force as his has in the UK, but he's certainly been the talk of the tabloids for the last 3 years. His wild lifestyle and BBC " voicemail" controversy have forced him into the limelight.However, while he somewhat...

Talk to a bunch of marketing experts before they had read the critics report and 9/10 would tell you that LeBron's ESPN programming deal was a stroke of genius from his awesome marketing team. Now, a few days after the fact, they might tell you a different story. In a way, it's a great example of...

There are few businesses that are more competitive than spirits. It’s a market where you have thousands of brands vying for the attention of a few fickle young drinkers. In this marketplace you need to be cool, authentic and original, this means companies are on a constant quest to discover...