August 25, 2010
A simple observation of a delta between what people want and do leads to a strategic idea, for Quaker. "We've done research, and over 90 percent of
consumers believe that breakfast is important. We see breakfast growing
slightly, but over half of Americans still are not eating breakfast on a
...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
