June 25, 2007
Brands spend billions building their awareness and crafting a unique DNA, after all, isn’t differentiation everything? Then in the scramble to get online, to do something different and to capture attention with branded content, something goes hopelessly wrong. Brands end up creating lifeless,...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
