Influx

There's a big push around the idea of craft and it's manifesting itself everywhere, especially in food. This is a movement against the sameness of mass production,the lack of humanity and personality inherent in these products. This film by The Scout about Mast Brothers Chocolate is really well put...

Green & Black's built its reputation by pioneering Fair Trade chocolate, it successfully managed to maintain this despite being acquired by Cadbury. G&B managed to "infect" Cadbury and got it to incorporate a lot of their ethical smarts into their own brand. Now with Cadbury being purchased...

I was lucky enough to get to hear Timothy Childs, the co-founder of chocolate company TCHO, speak at an event last night. While TCHO isn't in any position to threaten the likes of Mars, Cadbury and Hershey, it's using it's tiny scale to hack the industry. Its approach to everything has been to...

Cadbury might presently be Wall Street's with potential buyers lining up left and right, but while this is all going on the company has been going about its communication business in a very interesting way. You might remember Glass and a Half productions as a concept that held together Fallon's...

TCHO is a San Francisco start-up, but it's not in the tech space, instead TCHO is a chocolate company, but one with a difference. It's trying to create a new model for the category and business.Here's what it's doing. 1. It's bringing real science to food2. It's selling beta product to be tested in...

We are rapidly moving into a landscape where there will only be two models of marketing communication.1.    An entertainment based model where marketers work hard to breakthrough the clutter. The goal is to raise awareness and to get people to like you.2.    A utility...