Influx

UK retailer Marks and Spencer is a strange hybrid; it sells both food, homewares and clothes which means it faces tough competition from a number of different players. Keeping the brand relevant and differentiated is critical and to do this the company recently announced a plan costing close to $1...

Most retailers and brands  that use catalogs think of them purely as the equivalent of store space; they load it up with products and items for sale and never get to romance the brand or tell stories. Even great brands like Ikea tend to miss this opportunity. One exception to the rule is the...

It’s interesting how brands are starting to embrace the broader lifestyle concept surrounding the environment. One tactic to broaden the idea is to partner with other like-minded companies to generate a halo effect. Saab, a company not necessarily known for its green credentials, but is now...

Howies has an interesting article in its latest catalog, entitled "The End of Push".The article refers to a new t-shirt printing shop the company has established. It obviously brings them greater flexibility and the ability to waste less. The article is a micro-summary of the consumer economy;...