Influx

Red Bull is one of the iconic challenger brands. A brand that's managed to maintain its street cred over time with smart communication and a finely focused understanding of what its brand stands for. However, Red Bull has been a "one trick pony"- extracting more and more from a single SKU and...

At http://cola.trnd.com members of the word-of-mouth-network trnd (Munich) are re-developing Open Source Cola. It's a soda designed to work like Wikipedia.Everybody can be part of the process just by adding ideas and comments. All participants take part in the final recipe, decide which ingredients...