It’s interesting to see how small brands behave; one observation is that they value the community that surrounds them and do their utmost to support it. One good example of this in action is Andrew Tarlow, a Brooklyn-based restaurateur is slowly building an interesting business that includes...
While we are all excited about the technological additions to our lives that can help us set and try to meet goals, there’s sometimes nothing better than the real experience of human competition. With a little imagination- you can take something that might be as mundane as going for a run and...
Urban farms have been with us for sometime, but they are impressive when you get to see one first hand. The other weekend I took a trip out to Eagle Street in Greenpoint, Brooklyn to see for myself. What impressed me most with it is the level of energy around the place, on my trip there were dads...
While Mumford and Sons might be one of the most despised bands of the moment, accused of and charged as guilty for hijacking American folk music and selling it back. However, they are shifting units thanks to a loyal following of fans and an interesting approach to building and marketing their...
Technology Review has a great article that gets inside the world of 4chan and its founder Christopher Poole to reveal a world where anonymity is prized, anything goes and there is no history. It's a place where the ugly side of the web that many want to censor is free and rampant and is in many...
Good news coming out of London this week, Ogilvy has been inspired by the efforts of all the out of work architects and designers who've set-up pop-up stores and stands to sell their wares, now the giant ad agency is doing the same with a social twist.The enlightened folks at Ogilvy decided that...
At the Nike analyst call earlier this week, an analyst asked a question suggesting we were witnessing the bursting of the "Sports Bubble". Below is CEO Mark Parker's very smart response. Suggesting the company knows how to respond to a changing world where new engagement is taking place, as well as...
Shared Egg is an interesting project that attempts to visualize the connection points between friends. It maps the common areas that bring people together using a combination of interests and brands. It illustrates that brands can be the connective tissue between people; people share a love of...
Prosper is one of the few 2.0 success stories in the world of finance. The peer-2 -peer lending community seems to have gained some traction and with close to 500,000 members, it's caught the attention of some of the bigger players in the financial world. Clearly, community is critical to...
The important ad news of the weekend is Chevron's 150 second advertising buy on Sunday's 60 Minutes. It's big, bold and epic and the purpose is to educate, inspire and try its hardest to improve the negative perception of the oil business. Of course, the ad tries hard to be real and genuine by...
The rise of social networks has now become important enough for companies to create positions for people to manage them. Warner Brothers is looking to hire someone to do this for its bands. Someone who has a strong understanding of running or fostering community. Here are the job specs.
Main goals...
The Members Project
is American Express’s quest to reach out and ask the community for
suggestions for worthy causes to donate to is now in its final stretch.
There are now just a couple of weeks left to vote for the winner from
the selection of five finalists. However, the list is...
Some interesting research from the University of Chicago on cultural differences. Asia thinks about "we" and America thinks about "I"."Keysar believes the Chinese students had an easier time
understanding the director’s perspective because they come from a more
collectivist society than their...
News magazines are having a difficult time trying to imagine a future beyond the printed page. The Economist, is one news magazine,that despite bucking the trend with increases in circulation and ad pages, is still preparing itself for the future. To do this, it created Project Red Stripe;...
Kevin Rose talks in this video about his expansion plans for Digg. Taking it from a community edited news resource to a community created recommendation site, that will include restaurants, products and images. Digg will also enhancing it's news site by bringing new personalization and...