December 4, 2007
I am sure the World Wildlife Fund welcomes Coca-Cola's financial support to save the seemingly endangered polar bear. Obviously, Coke feels they owe the polar bear something, it’s been an icon for over 50 years and CAA made it into something big for the brand over a decade ago. However, the...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
