Influx

As the economy fluctuates and there’s no clear direction, US shoppers are now developing and enhancing their coping and survival strategies. IRI has done a tremendous amount of work to understand how consumers are adapting to the economic landscape and how their behavior is being transformed....

The recent NYT article on sales trends at Home Depot and Wal Mart has some great clues into how consumers are changing habits in the light of economic downturn.1. Food stays on the list, clothes and furniture don't2. People are trading down to private label3. People trading down the protein ladder...