Influx

If you thought the boring tactic of consumer generated advertising was dead, done and over, time to think again. Doritos is clearly in love with this tactic and is back at it for Superbowl 2009, with a very big twist. It's challenging consumers to develop a spot that beats out the best of Madison...

Students at LIAFA University in Paris partnered with a team at Orange Labs to do some deep dive investigating into the Flickr site using some data from 2006 and produced this paper. They came up with some interesting findings.- 20% of users account for 82% of all photos- Pro users make up just 3.7%...

Manager of Consumer-Generated Media is a similar role to Community Manager, but with a slightly differently title. Bruce Ertmann does this at Toytota, where he manages the blogs and montitors the webwaves for chatter and more. "My office has a bank of 16 monitors and I sit in here, surf the...

We’ve currently going through the first wave of consumer generation; brands have reached out to consumers and ask them to help in their marketing efforts, Heinz’s recent ketchupfest attracted an incredible 4,000 entries, with  5 winners making it onto TV. They company staging a...