Influx

Dave over at ETF Digest (a required read for planners) posted an interesting chart yesterday that shows how the correlation between consumer confidence and spending, that had been so reliable, has broken apart. The logical assumption obviously being that the less confidence consumers had in the...

Some interesting research work by Cynthia E. Cryder, Jennifer S. Lerner, James J. Gross, and Ronald E. Dahl suggests that the more miserable we are, the more we buy.Could not buying stuff make us miserable and eventually lead to buying sprees?Will people become saddened by economic circumstances...

Nokia and the Future Laboratory, have just completed a research study that explored attitudes and developments in the use of technology and media. They talked to 9,000 consumers in 17 countries. The breakthough finding and brave prediction is the emergence of what Nokia is calling "Circular Media"...

You conduct segmentation studies, focus groups, surveys to try to learn who your customers are. You want to create segments, groupings, tidy little boxes to put them in, but customers are more complicated than you want them to be. Here is Dave Pollard's nice illustration showing what defines...