Influx

Adidas are experimenting with an interesting piece of technology to enhance the store experience-called Adiverse. It’s basically a massive database of content that allows potential shoe purchasers to access a lot of detail about shoes. It goes deep very to include-media assets and even...

Could we be looking at the real transformation of TV in the next 24 months with Google and Apple both with big plans? Google is first out of the gate and just this week made a couple of very big announcements: 1). Unveiling a line up of new channels on the YouTube network which involves...

One of the most appealing aspects of the proliferation of new technological channels has been the ability for content creators to allow their content to be accessed on new these new formats. The traditional hardware of old has now given way to multiple increasingly mobile forms. However, the simple...

Researchers at MIT have been investigating the world of 4chan- the online forum populated and popular with young males. In the study they uncovered some facts about the lifespan of threads on the site. 3.9 minutes was the average based on their calculation. This is obviously an extreme example of...

According to yesterday's NYT, HBO are going all out to promote their new Martin Scorsese series "Boardwalk Empire.". The unusual thing about the effort is how they've enlisted the help of three brands; Harrah's, Macy's and Canadian Club. Since the show is set in the era prohibition era, it might...

It looks like News Corporation has made the decision to start charging for its online content. Although this is not new news, this whole topic was discussed and experimented with in the early days of Web 1.0, it's now back on the agenda. With newspapers struggling for revenue, this seems to be the...

"Google -- I mean, the harsh way of just defining it, Google devalues everything it touches. Google is great for Google, but it's terrible for content providers, because it divides that content quantitatively rather than qualitatively. And if you are going to get people to pay for content, you have...

Nokia and the Future Laboratory, have just completed a research study that explored attitudes and developments in the use of technology and media. They talked to 9,000 consumers in 17 countries. The breakthough finding and brave prediction is the emergence of what Nokia is calling "Circular Media"...

Cool story about the Movable Type art piece in the new New York Times building in New York. The concept is all about breaking the original content down into small elements and finding connections between the pieces. Posted by Ed Cotton

Brands spend billions building their awareness and crafting a unique DNA, after all, isn’t differentiation everything? Then in the scramble to get online, to do something different and to capture attention with branded content, something goes hopelessly wrong. Brands end up creating lifeless,...

YouTube is a billion channel universe, but explore it by brand and you quickly notice that this ecosystem has different component parts. Influx went through a hypothetical exercise; we tried imagining a “channel” for Sony’s PS3. Exploring some of the 44k videos on the site and...