Social media expertise is supposedly the most desired skill set in marketing right now, as every brand is scrambling to gain an informed opinion. Therefore, there’s no shortage of information out there to help, but what we seem to lack is an approach to think strategically about the role brands...
This is a great example of how you can engage an audience with content and conversation. It’s back from 2010, the show’s Twitter leads imagined something that wasn’t even the show, one of the characters- attending The Beatles concerts at Shea Stadium. The film below shows how the...
Old Spice's advertising has been widely recognized as some of the best stuff out there and generated huge talk value, YouTube video views and the rest. It's been great, but it followed the traditional campaign formula, that 's until now, in the last couple of days, the campaign has made a dramatic...
The communication world works with development cycles that take multiple weeks/months. They are the very opposite of real-time, we then insert these efforts into a real-time world hoping they can gain the benefit of real-time buzz. It's a hit and hope approach. We hope that all our insight...
Influx and many others have been following and reporting on the Marketing 2.0 trend which suggests a new open environment of participation between brands and their customers. The catalyst of the internet has made all the possible and brands now have the power and potential to engage in real dialog....
10 things I learned from and about IDEO from hearing them presentJane Fulton and Paul Bennett of IDEO presented at yesterday’s Idea Conference1. They don’t do ego- self-deprecating and humble is their style.2. They are observers of the world and look...
A few months back, I found myself included on an author list for the Age of Conversation. It's a brilliant concept hatched by Gavin Heaton and Drew McLelllan; 100 blogger authors each writing a chapter about conversation. At the time, I wasn't sure what to think and what would become of it....
We are delighted to have been included on the list of 100 bloggers selected to write a "chapter" for the new ebook, The Conversation Age. This is an idea developed by Gavin Heaton and Drew McLellan.The other contributors are listed below and includes a number of planners. Gavin HeatonDrew...