Social media expertise is supposedly the most desired skill set in marketing right now, as every brand is scrambling to gain an informed opinion. Therefore, there’s no shortage of information out there to help, but what we seem to lack is an approach to think strategically about the role brands...
This is a great example of how you can engage an audience with content and conversation. It’s back from 2010, the show’s Twitter leads imagined something that wasn’t even the show, one of the characters- attending The Beatles concerts at Shea Stadium. The film below shows how the...
John Thackara was as provocative as ever in his recent talk given to the School of Visual Arts in New York.Thackara believes that the world's creative people need to face up to the realities of sustainability and not just pay lip service to the concept. He stated that the idea of "new" is fast...
The communication world works with development cycles that take multiple weeks/months. They are the very opposite of real-time, we then insert these efforts into a real-time world hoping they can gain the benefit of real-time buzz. It's a hit and hope approach. We hope that all our insight...
Twitter just released its list of leading trending topics for 2009. Taking a look at the technology list and its surprising to see Google Wave topping the list and the Palm Pre come in at no6. While both these products generated conversation, they can hardly be called massive successes. It goes to...
I just read Richard Huntington's latest blog post, and yet again he's got me thinking. His latest post concerns the topic of empathy and how we are marketers can become better at it. The stimulus for Richard's thinking was a trip he took to London's School of Life to learn more about the topic.In...
Twitter just produced this interesting chart showing the volume of conversations on its network plotted over the duration of the Superbowl. It's interesting to see what generates the volume and how it changes over time.Perhaps of greatest significance is the idea that the conversation itself is now...
Pete Blackshaw in CGM writes today about the the new green conversation in response to the massive cover story by Tom Freidman in today's New York Times Magazine. Pete shows, that there's a massive green conversation already happening, a finding contradiciting Freidman's belief, that green is...
Over at Gristmill, there's a post discussing the response of GM's Bob Lutz,to a form letter that chastizes the company for its lack of progress in alternative or hybrid technologies. Lutz's response is priceless. It's candid and real. From: bob.lutz@gm.com
Sent: Monday, March 26, 2007 3:50...