August 1, 2011
While many might be suggesting that social media has put an end to television creativity, nothing could be further from the truth. The fragmented explosion of the medium combined with users lust for content has made television a much more powerful force than it’s probably ever been. By...
July 20, 2011
Kickstarter just released an amazing set of data about its performance: 1. In just two years, it’s funded 10,000 projects 2. Over 6,000 of those projects have been in the worlds of music and film/video 3. It’s raised over $75 million 4. The number of backers totals 790,000+ The brand...
August 10, 2010
The world of video games has become dominated by the hyper-saturated, the fast-paced and the graphically intense. Story lines have come back, but graphics still rule. Just because it's the norm, doesn't mean there isn't room for experimentation and the opportunity to transform the experience....
June 7, 2009
One reason that creatives don't fully connect with the media world is that there's never been a relationship between the quality of the creative and the price of an ad.It looks as if Digg have set out to try and change that. They are offering advertisers the opportunity to pay less there more their...
February 25, 2008
Behance is a company that serves the needs of the growing network of independent creative professionals. It does everything from helping them find jobs, foster collaboration, generate new ways to think and delivers an engaging environment to view portfolios and creative samples.I spent some time...
August 6, 2007
The first day at the AAAAs Account Planning conference in San Diego started with a bang, straight out of the gate, Sir Ken Robinson set the stage with an inspiring address about the human resource crisis and suggested building and nurturing creative cultures as the only way out. Sir Ken suggested,...
April 5, 2007
The California Milk Processing Board’s (CMPB) Got Milk campaign is one of the most enduring and best-loved ad campaigns in history, not the Milk Moustache campaign, but the television work of Goodby, Silverstein and PartnersThe mid 1990s campaign with “Planning God”, Jon...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
