Influx

Kickstarter just released an amazing set of data about its performance: 1. In  just two years, it’s funded 10,000 projects 2. Over 6,000 of those projects have been in the worlds of music and film/video 3. It’s raised over $75 million 4. The number of backers totals 790,000+ The brand...

There’s the whole idea of getting consumers to create content for your brand, which is pretty pervasive right now and it’s usually forced onto people by an agency or a crowd sourcing house. Most of the time it doesn’t really feel right- OK ideas emerge and you never really know...

The story of Twitter's logo appeared in Wired a few days back, the basics of the story suggesting that Twitter paid no more than $6 for its identity. In a word where product performance trumps image, this is going to be par for the course for many a new brand starting out. The reality that logos...

While the jury is out on whether or not the crowd can create, there seems to be a splinter of evidence to suggest they can. The new short film from Mass Animation looks almost Pixar-like in its quality. The project used Facebook to recruit and reach out to animators around the world, who...

Opening your company up to  ideas from the outside is an obviously intelligent thing to do. Passionate brand fans and inventors exist out there and they should have the forum and the chance to share their thinking. It seems that most companies will soon have some kind of web-based environment...

Assignment Zero is a great initiative from Wired magazine, it's open sourced journalism. The first big assignment was ironically, the topic of "crowdsourcing", Assignment Zero's own "crowd" interviewed Wikipedia super contributors, photo editors who buy micro-stock, the folks who created Bar Camp,...

At http://cola.trnd.com members of the word-of-mouth-network trnd (Munich) are re-developing Open Source Cola. It's a soda designed to work like Wikipedia.Everybody can be part of the process just by adding ideas and comments. All participants take part in the final recipe, decide which ingredients...