March 29, 2011
Last Saturday I was fortunate enough to attend a "Crash Course in Sustainability" put on by the Center for Sustainable Design Studies at the Pratt institute. It was great to hear presentations from- Smart, Fuse Project, BBMG and various Pratt faculty members. Here were some of my key highlights.1....
May 2, 2007
When a financial analyst announces that he recognizes the impact of one of your recent product launches, but is concerned that it's not enough, your brand has a lot of work to do."While the current success of the brand (Coke Zero) in volume terms is beyond
dispute, we do not believe it is enough to...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
