Influx

Corporations are trying to work out their role in the world beyond revenues and profits. It’s a story that’s been repeating itself for the last few decades with corporations flirting with corporate social responsibility. In a world focused on short-term revenues and driving shareholder value,...

Twitter and others tell me that many who attended the presentation by, Blake Mycoskie, the founder of TOMS at SXSW left feeling inspired. After a few days listening to kids talking about how they wanted to be the next Zuckerberg, in light of recent events, the positive response might not be all...

Corporate America's response to CSR has mainly been one fueled by obligation to either regulators or grassroots organizations. It's something that's pursued on the sidelines of business and very rarely in-step or integrated with the corporate mission and certainly isn't part of revenue...

While many companies seem to be putting CSR behind other initiatives, Pepsi UK is forging ahead. The recently published a report on their CSR initiatives and revealed some impressive goals. - All energy for manufacturing and distribution will come from renewable sources within 13 years- Zero water...

Good news coming out of London this week, Ogilvy has been inspired by the efforts of all the out of work architects and designers who've set-up pop-up stores and stands to sell their wares, now the giant ad agency is doing the same with a social twist.The enlightened folks at Ogilvy decided that...

Everywhere you turn, there's another story about a food, population or an energy crisis and then there's the environmental overlay. Sorry to sound like a real downer in this time of festive goodness and copious consumption, but don't we need a reality check and shouldn't corporate social...

Part 2 of our interview with Ryan Mickle of Dotherightthing.4. How can/should companies respond to this challenge?If a company is looking at the significant changes in the demands of consumers as a challenge, this is its first mistake. What exists today is a great opportunity.Take Google. When...

Dotherighthing is a new site that allows consumers to submit stories about companies social perfornance and actions. Users get to rate the stories for impact and after a little time, the companies get a rating. Influx got the chance to question one of the founder of Dotherightthing, Ryan Mickle,...