Influx

If you take the big theme in corporate boardrooms- ROI, add onto it the possibility of brilliant data viz and then think about the iPad as the device of choice for high flying CMOs, with this you have to think that the Excel spreadsheet is going the way of the dodo as a measurement tool and...

I have written in the past about the new world of data visualization and the fact it has almost become a new art form. I am going to change my tune here a little and suggest that is going to become an essential tool for anyone working in the agency, strategy, media space. Our clients are demanding...