Influx

Food magazines have traditionally followed a fairly predictable formula and target; lots of well-shot images, recipies and a few feature articles on a destination, all targeted and focused firmly and squarely at the female reader. David Chang is one of America’s most innovative chefs and...

I often wonder if brands fail to use exclusivity as a marketing tactic. The idea that they can produce limited quantities of high value and high worth products and services and make them available only to a select and pre-selected audience of high rollers. The problem is, that’s the old way....