July 31, 2009
Tom Formeski's recent post about social media and brands is an interesting take on brands that don't really respond to negative responses on social media platforms.Tom singles out Apple and Wells Fargo as examples of companies who don't really to respond to negative comments. He claims that because...
March 17, 2009
The once great Dell is trying to re-invent itself for a world that's radically changed since it first came into being. As the company shifted away from it's focus on the customer, the social network and the blog rose up to call them out, a resurgent Apple has re-defined computing, not just for a...
January 21, 2009
From the FT..At Dell:"Bob Pearson, former senior vice-president of
corporate communications, became vice-president of communities and
conversation for Dell in 2007.." "He now has 45 people working for
him..." "The core team works on “blog resolution” – trawling the web...
September 29, 2007
The important ad news of the weekend is Chevron's 150 second advertising buy on Sunday's 60 Minutes. It's big, bold and epic and the purpose is to educate, inspire and try its hardest to improve the negative perception of the oil business. Of course, the ad tries hard to be real and genuine by...
April 3, 2007
Jeff Jarvis had drinks with Dell's PR people and tells an amazing tale of a company that appears to be getting the customer revolution. "The team said that IdeaStorm was Michael Dell’s own idea and passion. And before we met, the company announced
that because of IdeaStorm they’d...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
