Influx

UK department store retailer John Lewis was crowned marketer of the year, for the second year running, by The Marketing Society. It’s just reward for the brand’s commitment to re-engineer itself to be relevant to today’s shopper. The brand has been determined to re-position itself in a...

Department stores have been trying for years to turn their private label offerings into real brands. Most attempts have failed because they are just names with no deeper meanings making it impossible for them to compete with the genuine article. JC Penny clearly understood the weakness in this...

Fortune has a good story about VF's Nautica brand, which seems to be having some trouble competing with department store brands and the category leader Polo. VF has long adopted a strategy of acquiring brands with limited distribution and leveraging its muscle at a department store level, to grow...

Consolidation is happening everywhere and it's always assumed that brands get brought and sold.Although the whole notion of branding is based on making strong emotional connections with consumers, I wonder if many CFOs really understand branding.Perhaps they see branding as a tool for operational...