Influx

Nokia demonstrates how it's leveraging insights gleaned from the developing world into products. The mobile phone is made to work a lot hard in developing countries; it becomes the mobile office and primary computer for many of its users. In response, Nokia is launching Life Tools; software...

I was fortunate enough to attend Jan Chipchase's Street Hacks (avail for download from his site) presentation at Adaptive Path the other night. He's Nokia's resident field researcher/ethnographer. His function is to help Nokia better understand how people use mobile phone and identify potential...

Here at Influx, we are big fans of the “Sense and Simplicity” brand initiative that Philips has deployed in various guises over the past couple of years. Its been part of an advertising campaign, but it’s more substantive, its become a set of guiding principles that define the...