Influx

Diageo is one of the smartest companies around when it comes to brands and branding; one of the few with a Brand University that schools all employees on the importance of building brands with real value. It’s a company that has historically used advertising as a powerful lever to drive sales...

Stolichnaya vodka is another example of a brand creating a three dimensional experience in the real world.This Wednesday, Stolichnaya vodka will open the Stoli “hotel” in LA, not a permanent fixture, but a pop-up venue inspired by the Hotel Moscova; the hotel shown on the vodka brand's...

Yesterday, beverage giant Diageo, held an annual investors conference, where it into considerable detail about all aspects of its global business. Marketing got a seat at the top table and considerable time and attention to explaining the company’s thinking about the new environment and how...