Influx

The Past, Present and Future of Great Ideas View more presentations from Edward Cotton When it comes to benchmarking greatness in the world of communication, it's never been tougher. The old formula of making a better 30 second spot than 99.5% of the output, doesn't suffice any more. The...

The mobile ad platform has been with us for years and given the ubiquity of phones, it seems logical that they agencies and their clients should be using the channel to connect with the audience. It just too important to ignore and too obvious to be defined as innovative.However, for big...

Pepsi must have dozens of agencies working on its behalf to bring it new ideas on a regular basis, but it appears the brand isn't content relying on these guys for its tech ideas, so it's created its own forum for technologists to bring their ideas directly to the brand. The PepsiCo 10 is a two-day...

Steve Rubel suggests that we might be approaching the end of the media website as news and media organizations simply plug straight into the social media universe, rather than having dedicated sites."Conceivably the next great media company will be all spokes and no hub. It will exist as a...

There's a great slide in a presentation by Nick Emmel, Planning Director of Dare, that nicely sums up the scale of change we are talking about in the world of communication. While this might not be the whole story, it's a big part of it.Posted by Ed Cotton

One thing I've been noticing recently with the iPhone, is how interested people are in adding very analog applications to their phones. Things that seem pretty mundane and basic and somewhat counter to the technological advances of our time. Many of the most successful applications simply take...

Cool story about the Movable Type art piece in the new New York Times building in New York. The concept is all about breaking the original content down into small elements and finding connections between the pieces. Posted by Ed Cotton

It's clear that the next big change for ad agencies will be the shift to place digital at the center of the shop. Euro RSCG has already made the leap and others will doubtless follow.This move has implications for planners, as demands on them will change considerably.R/GA has been leading the...