December 17, 2007
Posted by Ed Cotton
November 8, 2007
One of the more colorful aspects of the 2.0 world of blogs and unbridled consumer creativity is finding the occasion when a random individual picks on a brand, creates a space to play with it and stretches it above and beyond the original attentions of its owners. A great example of this is...
October 1, 2007
The latest offering from Dove. Posted by Ed Cotton
June 24, 2007
At this year's Cannes Lions, jury wanted to show the world of advertising has changed, so they and gave the Grand Prix to Dove’s Evolution spot. The effort was rewarded for two reasons:1. It shows that there’s life beyond the 30sec television spot.2. ...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
