March 2, 2008
A few weeks back Esther Dyson wrote an op-ed piece in the WSJ about the future of advertising. She uses the example of Dopplr (the travel based social network) as a way of imagining a new brand relationship. "Each user determines who will get into his own garden,
whether friends or vendors....
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
