Influx

Mark Barden of Eat Big Fish is one of our speakers at Influx Curated on June 11th in San Francisco. Here are Mark's responses to three questions I sent across to him recently.1. What's inspiring you at the moment?My kids inspire me all the time. Last night I turned the tables on my five year old...

Part 2 of the interview with Adam Morgan author of Eating the Big Fish (2nd edition.)3. How many of the challenger brands you first wrote about have survived- what have been the notable failures and do you have any reasons why? A number of the challengers I wrote about in the first edition...

Adam Morgan's "Eating The Big Fish-How Challenger Brands Can Compete Against Brand Leaders" is one book that every planner has in their library, a truly classic brand manual that's full of real life examples based on exhaustive research, in addition to great models and frameworks. The book is now...

I decided not to post details on the second and third day’s sessions at the AAAAs Planning Conference (I wasn’t there for Bruce Mau and Day 3!) and instead reflect on my overall experiences of the event. As usual, it was a great with lots of interesting stimuli and conversation,...