February 25, 2009
Part 2 of the interview with Adam Morgan author of Eating the Big Fish (2nd edition.)3. How many of the challenger brands you first wrote about have survived- what have been the notable failures and do you have any reasons why? A number of the challengers I wrote about in the first edition...
February 24, 2009
Adam Morgan's "Eating The Big Fish-How Challenger Brands Can Compete Against Brand Leaders" is one book that every planner has in their library, a truly classic brand manual that's full of real life examples based on exhaustive research, in addition to great models and frameworks. The book is now...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
