I spotted this bag for sale in a store in Charlotte, North Carolina and it stood out as a great example of why it might never be macho to save the planet. Men aren't supposed to be care and nurture, they have to find resources for the family at all costs, protect it and hunt for food. It's hard...
Puma has stolen a march on their bigger rivals by coming out with an interesting initiative around packaging. By working with Yves Behar's, Fuseproject, Puma has come up with a nifty solution to reduce much of the waste from shoe packaging. It's highly likely shoe production has a bigger...
It might be tempting for a brand that's built a reputation for environmental concerns to rest on its laurels and continue on with the same old strategy. However, that's not the case with Patagonia, who despite building a brand that's focused on supporting the environment, it's recently turned its...
While veteran vodka brand Absolut was busy launching its latest ad campaign, upstart Vodka 360 was just coming out of the gate. Absolut might not fear 360, but this new brand is focusing single-mindedly on the environment as a platform. From the process to the packaging; 360 is trying to be squeaky...