March 22, 2011
Here's a brief element of some nice research done by IBM, who went out last year and explored global consumer expectations of social media and contrasted those with the reasons executives believed consumers followed them on social sites. The results are startling...Consumers want...To buyTo...
March 7, 2011
Facebook is certainly going to emerge as a commerce platform- the question is not about if, it's all about when? Waiting around for an answer to that question is a complete waste of time. You should be selling something on Facebook now, it could be a bunch of your inventory, or as in the case of...
September 1, 2010
The latest news that Target and Facebook getting together over gift cards for social gaming is fascinating for a number of reasons- 5 to be precise.1. Target demonstrates relevanceThe Facebook association shows that the retailer gets where the world is heading and understands the power of the...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
