January 29, 2012
Edleman has just released its latest Trust Barometer and it makes for an interesting read as trust levels in business and government seem to be in decline worldwide. The only improving sector appears to be media. Looking forward to the future, Edelman’s report indicates that business needs to...
July 10, 2011
The News of the World saga in the UK is an amazing tale of the tolerance of a public for questionable business ethics. While the polls suggest the public trust business and the media less- they are still unlikely to take action-unless something extreme happens. People are still buying gas at BP and...
January 27, 2011
The latest data from Edelman's Trust Barometer makes for a compelling read. As the chart above illustrates; banking seems to be suffering something of a trust crisis, while technology and automotive appear to be doing much better.It's clear that banking needs to follow more in the footsteps of...
January 26, 2010
Edelman has just released it's annual survey and to prove it seems to be measuring the right things, the data it uncovered on banks is astonishing- their trust rating has plummeted like a stone- from the 3rd ranked sector in the US to the 9th and a rating drop in excess of 30 points. Looking at...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
