October 1, 2008
It looks like the energy drink pioneer is making a move into the challenging world of mobile phones. At present, this is probably for Austria only, the brand's home market.My German is lousy, so I can't read the contents of the site, but it looks like handsets and lots of content featuring the...
June 22, 2007
Coca-Cola recently purchased Vitamin Water for $4.1 billion, it was a high price to pay, but the brand has been truly imaginative and innovative; in both it's product formulation and marketing.Contrast Vitamin Water, with a press release I saw this morning. Leading Brands launches "STOKED".The name...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
