March 21, 2009
At the Nike analyst call earlier this week, an analyst asked a question suggesting we were witnessing the bursting of the "Sports Bubble". Below is CEO Mark Parker's very smart response. Suggesting the company knows how to respond to a changing world where new engagement is taking place, as well as...
January 17, 2008
I am surprised it took so long, but according to Campaign in the UK, Adidas is officially jealous of Nike's success with Nike+ and it wants its own. This could be the agency brief of the year and one of the branding world's most challenging assignments, because no other brand, in sports or beyond,...
April 26, 2007
Bill Tancer of Hitwise recently presented some interesting stats on participation levels on Web 2.0 sites, his research found that only .16% of all YouTube visits were to upload video and only 0.2% of Flickr visits were to upload photographs. As we are in the “Participation Age” there...
Influx Insights is the blog of BSSP's Influx Strategic Consulting Division. Up and running since 2004, the blog covers branding and the related areas of trends and technology.
