Influx

Some nice data in this sample report from Netpopresearch on the shift from online entertainment consumption to communication. Posted by Ed Cotton

There's often a temptation for brands to do too much and although new initiatives might seem right for the brand and even make good business sense, there can make an amazingly complex world, even more so. Witness Netflix's recent shuttering of its Red Envelope division which distributed over 100...

Some great thinking from Clay Shirky on the real threat to established media content, the idea that people start doing something useful with their cognitive surplus. "And television watching? Two hundred billion hours, in the U.S. alone, every year. Put another way, now that we have a unit,...

There’s no doubting the functional power of iTunes software, but it plays second fiddle to the more powerful and dominant iPod. Now it looks as if Apple would like to beef up the  iTunes brand a little more. No 9 on Influx's prediction list for 2007 is happeningIn the UK, Apple...

Peter Moore, VP of Xbox, in a recent Bloomberg interview, higlighted the need to expand his brand's franchise. ``If we don't make that move, make it early and expand our demographic, we will wind up in the same place as with Xbox 1, a solid business with 25 million people,'' said Peter Moore, a...

Last week, Ben Silverman was made co-chair of NBC Entertainment. In an interview with TV Week he was asked  what kind of projects the "community should be bringing to the network.This is his reponse."I want to be aspirational. I want to be positive. I think people are so busy and overwhelmed...

The Guardian reports on three pilot concepts for reality shows being considered by the networks.RealityLASIK - a show following models as they go through laser surgery to improve their eyesight;Wedding SOS, featuring betrothed couples stressed out about their pending nuptials and in need of a...

Will Ferrell's Landlord film has been an incredible success, generating over 15 milion views in a short period of time. Interestingly, the film isn't available on You Tube and can't be embeded in other sites. The only way to view it is on Ferrell's new site Funnyordie.com.Forbes Magazine has an...