Edleman has just released its latest Trust Barometer and it makes for an interesting read as trust levels in business and government seem to be in decline worldwide. The only improving sector appears to be media. Looking forward to the future, Edelman’s report indicates that business needs to...
We currently place a lot of emphasis on the digital gadgets we own; we recognize their style, we personalize them, we update them and we discard them when something cooler and more revolutionary comes along. What if we were looking at the wrong paradigm and it’s not about the form factor or the...
Corporate America's response to CSR has mainly been one fueled by obligation to either regulators or grassroots organizations. It's something that's pursued on the sidelines of business and very rarely in-step or integrated with the corporate mission and certainly isn't part of revenue...
I spotted this bag for sale in a store in Charlotte, North Carolina and it stood out as a great example of why it might never be macho to save the planet. Men aren't supposed to be care and nurture, they have to find resources for the family at all costs, protect it and hunt for food. It's hard...
Puma has stolen a march on their bigger rivals by coming out with an interesting initiative around packaging. By working with Yves Behar's, Fuseproject, Puma has come up with a nifty solution to reduce much of the waste from shoe packaging. It's highly likely shoe production has a bigger...
Some of biggest problems are tough to comprehend, if we can't understand them then how can we be expect to play a role and do our part?The EnvironmentLots of jargon and difficult theories to understand, but hardest of all is to comprehend the issue on a human scale. In Bristol this week, artist...
I ran into Josh Kadis at the PSFK's San Francisco conference. We chatted about bike trends and and marketing and I promised to follow-up, so here's an interview we just did.1. Briefly describe your background and what you do now?
I’m a marketing consultant
working mostly in the bicycle...
Many thanks to all who attended this evening's event, to Eric, Hillary and Josh of Method who helped make it happen and of course, to Dawn for being the star of the show. Dawn brought to life some of the challenges of pushing sustainability in a world that doesn't quite yet understand what it is...
It might be tempting for a brand that's built a reputation for environmental concerns to rest on its laurels and continue on with the same old strategy. However, that's not the case with Patagonia, who despite building a brand that's focused on supporting the environment, it's recently turned its...
With the continuing momentum behind all things green and environmental, the issue of standards is becoming more and more important. There's a growing feeling that there need to be objective measures to help people understand what's a good thing and a right thing. In the last few years, the LEED...
It's now a given that most multinationals are paying at least some attention to their ethical performance. With the environment becoming such a big issue, the area of corporate responsibility is going to be under the microscope even more than in the past.The problem is that there's very little...
I am not going to try and match JWT’s list of 80 things, but here are 8 things that I believe will be preoccupying our minds in 08.1.Slowdown?The terrible “R” word is everywhere, with Wall Street looking nervously at every seemingly contradictory figure. It’s clear there are...
There seem to be no limits to Radiohead's cultural impact; all the headlines for the name your own price album, the upcoming New Year's concert on Current TV and Johnny Greenwood getting critical aclaim for his soundtrack to the movie of the moment, PT Anderson's "There Will Be Blood". In additon,...
I am sure the World Wildlife Fund welcomes Coca-Cola's financial support to save the seemingly endangered polar bear. Obviously, Coke feels they owe the polar bear something, it’s been an icon for over 50 years and CAA made it into something big for the brand over a decade ago. However, the...
A few years back, the term BRIC came to the fore as the way to describe the emerging powerhouse economies of Brazil, Russia, India and China. In the last few years, China has become the dominant story with the rise of Brazil ignored by most in the mainstream media. One of the reasons for this is...